Starting from the early days at the family cabin, where we envisioned a better way to spend time than clearing snow from the roof with a shovel and ladder. To the present day, where we’ve expanded the factory to meet the demand for SnowPeelers. PolarMade has been an adventure in the making and the next stop – Dragons’ Den! Fueling the Journey Growing a business is no easy task. It starts by making quality products that customers need. Then it takes working with great partners to make those products readily available. It comes down to long days, constant change, and lots of money. Out of the Snow and into the Fire! So, what better way to ensure the financial future of PolarMade, and at the same time, realize every entrepreneur’s dream than to audition for Dragons’ Den! Dragon’s Den is where aspiring entrepreneurs pitch their business concepts and products to… Continue reading "Winter is coming to Dragons’ Den"
We live in a consumer-driven world. On any given day, the average person sees as many as 5,000 ads. With slogans such as, “more for less” and “you get what you pay for,” it’s easy to think that we make purchasing decisions based merely on price. But as we peek deeper into our buying behavior, we see that value is the motivating factor. Sense of Value Many of our buying decisions are purely emotional. It’s a primal response that results in the “impulse buy” and the “last-minute purchase.” However, there are times when we do our “homework” before pulling out the credit card. In these scenarios, whether subconsciously or not, we devise a purchasing strategy based on our unique sense of value. We’re contemplating the benefits we’ll receive minus the price we pay to arrive at our personal value equation. Choices - Advantage or Dilemma Choice can be a double-edged… Continue reading "Value: It’s less about dollars, more about sense"
We’re days away from dropping the puck to start the NHL’s regular season. That means 82 games in which anything can happen. It’s also a sign that winter is right around the corner and, as with hockey, we should expect the unexpected. Mostly Cold & More Snowy Source: Old Farmer's Almanac According to the Old Farmer’s Almanac, we should expect colder-than-normal temperatures and above-normal snowfall this winter. This may not have been the forecast we were hoping for, but it comes as no surprise. A Little Preparation As “Northerners,” we’re accustomed to harsh winters. We look forward to the change in seasons and take pride in our ability to conquer the elements. We’ve found that with a little preparation in the fall, we can stave off significant issues in the spring. Before the first snowflakes fall, we’ll – Swap the shorts & tee shirts for pants & sweaters Rake the… Continue reading "Winter is coming – expect the unexpected!"
Spring is officially here! As we say goodbye to the snow and ice and put the shovels and boots away, it’s time to reflect on the success of this past winter season. A Snowball’s Chance in _______! For startup companies, the first year is the toughest. The risks are high. The challenges - well, they can quickly snowball! Today, we give thanks to 7,000 brave customers who decided to give SnowPeeler a chance. They cleared tons of snow from thousands of roofs and stayed safe doing it. Because of their initiative, PolarMade had an incredible first year far surpassing its initial sales targets. Getting the Word Out We knew awareness was going to be key to our success. We had to get the word out (as well as a few videos) on just how safe, fast, and effective SnowPeeler could be. Since launching last October, we pursued an aggressive, web… Continue reading "Success – One Roof at a Time"
Although we have spring on our minds, winter may not be finished with us yet! Keep the Snow Rake Handy If we know anything, we know nature is unpredictable — especially when it comes to record-setting snowstorms in March and April. In Canada, you may recall the 47cm of snow that hit Montreal in March 1971 or the 50cm of snow that fell in Manitoba in April 1997. In the U.S., we only have to look to April of last year when the Western Plains received up to 20 inches of snow over two days. The SnowPeeler Challenge As much as we’d like to get our hoes and shovels out to start planting, we may want to keep our snow tools within reach just a little while longer. This is especially true if you’ve bought a SnowPeeler or are considering a late winter purchase. The SnowPeeler “How Do You Peel”… Continue reading "Winter Still Has Some Bite Left"
Ice dams are winter’s way of adding insult to injury. For weeks, you’ve weathered gray skies and cold. You’ve shoveled sidewalks and driveways to the point of exhaustion. Just when you think you’ve got the upper hand, you find Niagara Falls pouring through your ceiling. The Dark Side of Ice The one-of-a-kind, hexagonal crystalline structures that form ice may be nature’s masterpiece, but when they team up beauty takes a chilling turn. [caption id="attachment_374" align="alignnone" width="500"] How ice dams form[/caption] Ice dams occur when water builds up behind a blockage of ice. More specifically: Heat rises into attics that aren’t properly insulated, causing snow on the roof to melt. As water runs toward the colder section of the lower roof it refreezes, forming a dam. Water pools above the dam, backing up underneath the shingles and sheathing. Water seeps into the attic and through the upper ceiling. Left unchecked, interior… Continue reading "Ice Dams – Winter’s Insult to Injury"
“An ounce of prevention is worth a pound of cure.” Benjamin Franklin When it comes to winter weather, a little prevention goes a long way in keeping insurance costs down and peace of mind intact. Tornadoes, Hurricanes, and Winter Storms Winter storms are the third-largest cause of catastrophe losses in the U.S., behind tornadoes and hurricanes according to the Insurance Information Institute (III). Likewise in Canada, as MoneySense notes escalating insurance activity due to increases in extreme winter weather events such as ice storms, cold snaps, and heavy rainfall. Insurance Costs on the Rise As severe storms increase in number and severity, property damage intensifies leading to increased loss claims by homeowners. As a result, premiums are on the rise. From 2005-2014, III reports that premiums for homeowner policies rose nearly 50%. While claims specific to winter weather remain a fraction of overall claims (0.98% of claims filed), the average… Continue reading "A Little Prevention Goes A Long Way"
Happy New Year! As we reflect upon this past year and look towards the new year, our thoughts turn gratefully to those who made our success possible. We want to especially thank all of our customers. As a young company, we are truly humbled by the reception and demand that we’ve seen for SnowPeeler. We’ll carry this momentum into 2018 and reaffirm our commitment to deliver innovative, high-quality products that save you time and effort while keeping you safe. It is in this spirit, that we say Thank You once more, and Best Wishes for a healthy and prosperous Year! Happy Peeling! The PolarMade Team Continue reading "Happy New Year from PolarMade"
“It's the most wonderful time of the year With the kids jingle belling And everyone telling you be of good cheer It's the most wonderful time of the year” It’s the Most Wonderful Time of the Year - Andy Williams/ Eddie Pola/George Wyle The Holidays are here! With its picturesque, greeting card imagery of peaceful family get-togethers and children playing merrily around the tree, this season holds the promise to be the most wonderful time of the year. Yet for many, the eleven months between last season has passed too quickly, and most “wonderful” is more appropriately replaced by “craziest”, “stressful” or most “dreaded”. The Imperfect Season The winter holiday season provides the perfect storm for stress and anxiety. The days are shorter, the crowds are bigger, and time is fleeting. With year-end deadlines at work, parties to attend, gifts to buy and relatives to see, even the jolliest… Continue reading "The Perfect Gift for the Imperfect Season"
Protecting your investment With winter upon us, the threat level for your roof rises significantly. Snow loading and ice dams can cause major damage, resulting in substantial, unplanned expense. Choosing the right snow removal tool to maintain your roof will ensure the investment in your home. Given that we’ve seen the first snowfall of the year, it’s time to take a closer look at the options you have to keep your roof clear of snow this season. Choosing the right snow removal tool When it comes to maintaining your roof during winter, the options are vast differing by price, ease of use and complexity. On the low end, you have your basic shovel which is inexpensive but requires significant physical energy to use and when used from the rooftop can have serious safety concerns. On the high end, you have electric/radiant heating systems which can cost thousands of dollars to… Continue reading "Rooftop Investing – Choosing the right snow removal tool"